Pritam Panja

5.79 Billion people uses social media till 2026 (BL). This surge of users left an impact on how customer behaves towards a brand. Social media platforms provide an intractive environment where brands can engage with there customers. Customers can create a bond with their preferable brands. Social media has not changed how a brand communicates. … Read more

Introduction Businesses are evolving on a rapid scale now a days. How companies are adopting new technologies like artificial intelligence, is crucial for their growth. A company creates some value for the customers then they communicate those values with their potential customers. There are several steps to run a business effectively. Customer Relationship Management (CRM) … Read more

Colgate, a most used common name in the world of toothpaste. Since my childhood this brand has been common in our daily morning routine. It’s a synonym for toothpaste in many parts of the world. Colgate Company has become an empire in the market of toothpaste. But the fact is , it was a soap … Read more