The Tylenol Crisis of 1982: A Case Study in Crisis Management

Tylenol case study

Imagine waking up one morning and you discover that your company’s most profitable, beloved product is suddenly killing your customers. In 1982, Johnson & Johnson faced a CEO’s worst nightmare. An invisible killer weaponized the most trusted painkiller in America, turning it into a lethal poison and triggering a nationwide panic. Everyone was believing that … Read more

Brands & Social Media

Brands and social media in 2026

5.79 Billion people uses social media till 2026 (BL). This surge of users left an impact on how customer behaves towards a brand. Social media platforms provide an intractive environment where brands can engage with there customers. Customers can create a bond with their preferable brands. Social media has not changed how a brand communicates. … Read more

CRM and Customer Service are not same

CRM and Customer Service are not same

Introduction Businesses are evolving on a rapid scale now a days. How companies are adopting new technologies like artificial intelligence, is crucial for their growth. A company creates some value for the customers then they communicate those values with their potential customers. There are several steps to run a business effectively. Customer Relationship Management (CRM) … Read more